Celebrating 30 Years of Authentic Friendship in Romania - SURSE SI RESURSE

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ShareUnder the well-known tagline "Friends know why," Bergenbier commemorates 30 years of continuous existence on the local market and three decades of true friendship.

The brand celebrates this milestone by releasing a limited-edition line of collectible 0.5L cans that include iconic images and moments from these three decades.

"Three decades alongside consumers are proof of the trust and values we share. For many, Bergenbier is more than just a beer -- it's a state of mind, an emotion, and part of the story of friendships. We are celebrating these three decades on the market with a unique campaign, through which we continue to stand by our friends who know why," Victor Teioșanu, Marketing Director of the beer company declared.

Each can has a message designed to bring a smile and a sense of nostalgia, evoking memories of the years when the company was enjoyed by generations of friends. From train trips to the seaside, the joy of the Golden Generation's football matches, to moments spent listening to music on cassette players, all these moments are visually recalled on the collectable cans.

"[...] is a brand with deep meaning for consumers in Romania, but also a strategic pillar for our company. With a solid heritage and a community of loyal friends, we remain a reliable ally in honoring and celebrating friendship and the joy of being together. And these things can only inspire us to move forward, towards the next 30 years," Cristina Botgros, Commercial Director of the company, added.

"[...] Through this campaign, we aimed to rekindle cherished memories shared with friends, those you remember when...? And the answer is always the same: Bergenbier was there," Bogdan Jianu, Senior Brand Manager of the company, concluded.

The collector's edition cans are available in all off-trade and on-trade stores in Romania. In addition, the company will run a digital campaign dedicated to its 30th anniversary in Romania.