In July 2025, Hyundai Motor America reported total sales of 79,543 units, a 15% increase from the previous year. Electrified vehicle sales surged by 50%, highlighting the company's commitment to sustainable mobility.
Hyundai Motor America achieved a record-breaking July with total sales reaching 79,543 units, marking a 15% increase from the previous year. This surge in sales set new records for models like Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and the Santa Fe family. Electrified vehicle sales also saw a significant rise of 50% compared to July 2024.
Retail sales for Hyundai climbed by 18%, totalling 73,064 units. Notably, electrified vehicles made up 32% of these retail sales. The IONIQ 5 experienced a remarkable 71% increase in retail sales. Additionally, the Santa Fe family and Palisade models saw retail sales increases of 54% and 59%, respectively.
Randy Parker, president and CEO of Hyundai Motor North America, expressed satisfaction with the company's performance: "Hyundai delivered an outstanding July, setting an all-time July total sales record with 79,543 units, up 15% year-over-year." He highlighted the strong demand across various models and the company's momentum in sustainable mobility.
The IONIQ 6 N made its debut at the Goodwood Festival of Speed. This event marked a significant step in Hyundai's journey towards high-performance electrification. The introduction of this model is seen as redefining standards for electric vehicles within the industry.
Hyundai's efforts have not gone unnoticed. TIME magazine recognised Hyundai Motor Group as an "Automotive Darkhorse" on its list of "The 100 Most Influential Companies of 2025." This acknowledgment highlights Hyundai's growing influence in the automotive sector.
The Tucson Hybrid was named one of the Best Cars for Car Seats by Cars.com. This recognition came after thorough evaluations by certified technicians assessing car seat compatibility and safety features.
New Models and Pricing Strategies
The all-new 2026 Palisade has been introduced with a competitive pricing strategy starting at $38,935 MSRP. This model promises enhanced features compared to its predecessor and aims to outperform competitors in its class.
In terms of sports vehicles, Hyundai's IONIQ 5 XRT was awarded Best U.S.-Built Sports Vehicle of the Year by American Cars And Racing (ACAR). The award recognised innovation and value among new or updated vehicles assembled in the U.S.
Community Support and Achievements
Hyundai launched a disaster relief initiative in response to floods affecting Kerrville and nearby areas in Texas. The program includes a $150,000 donation alongside direct customer relief efforts to support affected communities.
In motorsport news, Hyundai secured a second-place finish at the Canadian Tire Motorsport Park event. Drivers Eric Powell and Tyler Gonzalez achieved this result driving the No. 99 Victor Gonzalez Racing Team Hyundai Elantra N TCR.
Sales Performance Overview {TABLE_X}
The table above summarises Hyundai's model-specific sales performance for July compared to last year. Notable increases include Ioniq 5's impressive growth of 70% and Santa Fe's rise by 57%. However, some models like Elantra saw a decline in sales by 10%.
Hyundai continues to offer a diverse lineup of cars and SUVs rich in technology to U.S. consumers while supporting its global vision for progress. With significant operations across North America including manufacturing plants and R&D facilities, Hyundai contributes substantially to the U.S economy through jobs and economic impact.
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