Monster Energy Becomes First Title Sponsor of the SuperMotocross World Championship - Racer X

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The following press release is from the SuperMotocross World Championship

ELLENTON, Fla. / MORGANTOWN, W.V. - The SMX LeagueTM announces today, as first reported by Sports Business Journal, the signing of Monster Energy® as the first ever entitlement partner of the SMX World Championship series beginning in 2026. The landmark five-year, eight figure deal was brokered directly between the SMX League and Monster Energy. Monster's deep history as title sponsor of the Monster Energy Supercross season is also extended through 2030 and expands to cover the entire SMX World Championship calendar.

As part of the agreement, Monster Energy retains valuable pass-through rights to retailers, with SMX providing support and promotions to drive traffic into grocery and convenience stores in each market. Monster's popular can redemption and recycling program -- which grants fans free entry into FanFest -- will continue, with the program expected to reach two million recycled cans by 2026. A new licensed product framework will further expand opportunities for the championship. Fans can also expect Monster's significant presence at pre-race FanFest activities to continue, featuring unique activations such as free on-site haircuts from Monster Barbers, tattoo artists, VR simulators, product sampling, and thrilling BMX, FMX, and other motorsport stunts and performances.