Motul, KTM Singapore sign MoU to deepen partnership - F&L Asia

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Motul Asia Pacific and KTM Singapore have entered into a memorandum of understanding (MoU) to strengthen their strategic partnership in the high-performance motorcycle market, marking a new phase of collaboration between the two brands. The agreement with Motul was signed on 27 July by the Yew Heng Group, the exclusive distributor of KTM motorcycles in Singapore.

Motul, a French lubricant manufacturer with a long-standing legacy in motorsport, will serve as the official lubricants partner for KTM Singapore across both workshop servicing and motorsport activities. Through this partnership, KTM Singapore will benefit from Motul's advanced lubricant technologies, including products formulated for high-performance engines and extreme racing conditions. The MoU also sets the stage for future collaborations in customer engagement initiatives and brand-building campaigns in Southeast Asia.

"Today's milestone moment reflects Motul's long-term commitment to co-creating value with leading manufacturers and distributors across Asia. As the mobility landscape evolves, staying closely connected to riders at the local level helps us build solutions that are both relevant today and adaptable for tomorrow," said Carlo Savoca, chief marketing officer, Motul Asia Pacific.

"We're proud to partner with Motul, a name that stands for engineering excellence and proven performance. Our riders demand the best from their motorcycles, and that extends to the fluids that power them. This collaboration reinforces our commitment to giving riders in Singapore access to race-tested lubricant solutions and expert care. It's about building long-term value and supporting every rider's journey, whether on the road or the track," said Wang Ying Hao, general manager, KTM Singapore.

Michael Ang, director, KTM Singapore & Yew Heng Group, added: "Motul has long been a trusted technical partner for KTM globally, and this strategic collaboration in Singapore strengthens our synergy. We are pleased to endorse this partnership which supports our broader objective of delivering new benefits to our customers through this shared focus on performance and reliability and trusted technical solutions to KTM riders."